When it comes to attracting new customers, even the big boys need to come up with new ideas. Carriers want your money for as long as they can get it, which is why the push their post paid plans so heavily and tend to not focus on no contract phones. But the poor economy has customers looking for places to cut expenses, and a monthly cell phone bill is an obvious choice.
As such, the major carriers are starting to shift at least some of their focus more towards prepaid offerings. Verizon has been in the prepaid game, but their plans haven’t exactly been value priced. They had an unlimited plan that included unlimited texts and unlimited talk. But that was priced at $95. Considering the fact that T-Mobile has postpaid plans that include unlimited everything, including data, for $80, that Verizon prepaid plan isn’t anything to get excited about.
But Verizon has had a change of heart, or at least a change of business plan, when it comes to prepaid. The carrier has a new month to month plan dubbed “Unleashed” that offers unlimited text and talk for $50.
The phones offered on the plan are rather pedestrian in nature, and the $50 a month rate is still more than on smaller prepaid carries like Cricket or Metro PCS. But you can’t sneeze that the fact that Verizon has cut the prepaid costs to customers in half.
T-Mobile already has its own prepaid option and Sprint owns Boost Mobile, which is also a prepaid carrier.