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Contrary to the recommendation of financial advisers around the globe, BlackBerry phones have been found to be adopted primarily by those of the highest average incomes. The study, conducted by Prosper Mobile Insights, found that the wealthiest income brackets were the most likely to own a BlackBerry phone over that of iPhone and Android owners respectively.
Prosper Mobile Insights’ semi-annual Simultaneous Media Usage Survey defines a wealthy household as one that brings in an income of $150,000 or more a year. Within the top income bracket, 11.3 percent of smartphone owners have a BlackBerry, whereas 10.9 own iPhones and 7.2 own an Android-based device.
- BlackBerry owners in the $100,000 to $149,999-a-year category take a lead of21.2 percent whereas 19.1 percent own iPhones and 15.8 percent own Androids.
- iPhones command the $75,000 to $99,999 a year income; 19.6 percent have Apple’s phone, 18.7 percent, a BlackBerry, and 18.2 percent, Android.
- Android picks up the rest, from $74,999 a year and less with 23.7 percent, 22.4 percent for iPhone, and 21.2 percent for BlackBerry.
As originally reported by MSNBC’s Technolog, these findings are indications as to the type of person more inclined to own RIM’s BlackBerry phone. Once trusted as the foremost provider of enterprise-centric phones, ‘BlackBerry’ is synonymous with ‘poor investment’ and ‘unknown future’ as increasing competition from Android and iOS devices continue to blow RIM out of the competition.
The iPhone tends to provide the customer a consumer-friendly package that has an app for everything life throws at you, despite its considerable price tag. Android phones are not limited to one line of handsets or carriers for that matter, with manufacturers all across the globe using the Google-based operating system for the most entry level smartphone to the omniscient powerhouse that Google is known to provide. Consumers tend to choose iPhone when they want a solid experience, but lack much of the open-source benefits from which Android phones get their renown.
RIM currently sits at the bottom of the barrel in the world of mobile phones, next to the likes of Windows phones who have yet to find their niche amongst the modern consumer. RIM looks to release a complete overhaul of its BlackBerry OS with QNX. In addition to this, it has been reported that future BlackBerry phones will be NFC-embedded as they have recently partnered with HID Global to make their phones more appealing to those rolling out NFC technologies within their enterprise.