AT&T Got the Ill Communication
In this instance we aren’t using the slang version of ill. Since its inception, the iPhone has been exclusively available to AT&T with a nice contract attached. With carriers like Verizon and T-Mobile rumored to be adding the iPhone to their lineups, AT&T’s stranglehold on the best selling phone in America is tenuous at best. Should other carriers, especially other GSM carriers like T-Mobile, start to sell the iPhone, the possibility of getting an unlocked cell phone with the famous Apple logo on it becomes a very real possibility.
Apparently AT&T has a need to be worried. iPhone customers are ready to jump ship in droves if only the iPhone were offered on other carriers. Nearly half of all iPhone owners surveyed said they would switch away from AT&T if Verizon starts offering the Apple Smartphone.
Taking all of this in stride, an AT&T chief executive had this to say. ‘Those customers don’t tend to churn.” Apparently a large percentage of their iPhone owners are on family plans, which according to AT&T are a real pain in the posterior to cancel.
Perhaps given the data that your customers aren’t happy with your service, and families all over the country are struggling to make ends meet, twisting your mustache while cackling about how expensive and difficult it is to leave your company isn’t the best way to endear yourself to the public and avert a mass exodus. That’s just some outside the box thinking though.
AT&T is going to have to figure something out soon. T-Mobile could add the iPhone as soon as this fall, which according my Farmer’s Almanac began today (which reminds me that it’s time to harvest that corn I’ve been growing on my apartment patio). Verizon could get the first CDMA version of the iPhone by the first quarter of 2011.