As HTC phones become more popular stateside, the handset manufacturer aims to lure iPhone customers and other potential smartphone shoppers with a 70% spike in shipments, as cited by the company's third quarter earnings. Despite a recent loss in the heated Apple Patent Cases, the 'Tiny Giant' of a phonemaker isn't doing so bad in the numbers that count.
Mobiledia cites HTC's successes as a result of the company moving to differentiate its offerings with other Android-based smartphones as well as to lure potential iPhone customers as those waiting for Apple's latest 4S device are experiencing the expected wait times as seen with other iPhone launches. 'HTC pumped eight new smartphones into the market during the third quarter, putting new offerings in front of eager customers who had grown tired of waiting for the iPhone 4S.'
HTC is also trying to be more self-reliant and more of a namesake outside of 'yet another Android phone manufacturer.' One-third of the third quarter sales was attributed to the sale of Windows phones, with the latest 'Mango' operating system update offering future support that may switch potential iPhone customers to Windows Phone-based HTC devices.
HTC also signed content deals akin to what's seen with the likes of similar wireless corporations. HTC announced deals with competative streaming services, such as video streaming by Saffron and Onlive mobile gaming. Onlive, for example, could be in direct competition with the XBOX Live services that Microsoft will release in the near future for Windows Phones. In addition to the above, HTC has also partnered with the NFC forum, furthering HTC's plan to deliver high-end features with their devices off the bat with NFC-embedded phones not yet experienced by iPhone customers.
HTC, like Samsung and many others involved in the wireless industry, has been in legal bouts with Apple over patents. As the appeal of other potential smartphones such as HTC's EVO 3D pull iPhone customers away from Apple's coffers, HTC continues to make a name for itself by any (legal) means necessary.
